Distributors: the importance of knowing the market size in your region.

In a market as competitive as industrial sewing machines, having a relatively accurate estimate of market size is key to making informed decisions and gaining an edge over competitors. Mainly when the distribution company is new to the market and does not have all the information channels that the relationships established for years can provide. Here on our blog, we share up-to-date sewing machine import data, sorted by tariff code, description, and period, so that every distributor can know the import flow and have a clearer view of the market in their country. This offers benefits such as:

• Estimating Growth Potential: With knowledge of import volumes, you can better assess growth opportunities and plan expansion strategies based on real data. This information helps you identify how much you could capture from the market and in which periods the demand is highest.

• Inventory and Resource Optimization: By knowing import trends, you can anticipate inventory planning and resource allocation, optimizing performance without having to overinvest in unnecessary stock or resources.

• Attraction of Strategic Alliances: Having constant access to this information will allow you to show potential partners or investors the size of the market and the growth that is projected in your region, which increases the possibility of obtaining strategic allies or financing.

  

Beyond the overall size of the market, it's also important to know how the competition is distributed. While we don't provide distributor-specific engagement data on our blog, import data allows you to make valuable inferences about regional demand and changes in supply. This can help you:

• Identify Unmet Opportunities: By comparing import volumes and estimated sales at certain times, you can identify periods or regions (international) where there is unmet demand or lower presence of competitors.

• Adjusting Differentiation Strategies: If you know that certain periods have high import volumes, you can design campaigns and promotions that appeal to the needs of customers at those times. This way, you can adjust your differentiation tactics to gain an edge over the competition.

• Engagement Goal Planning: This data allows you to measure your performance and set engagement goals based on import trends. If you have visibility over the total import of a product family, you can set more realistic growth goals and evaluate your progress more accurately.

You can use the import data provided by ALADI (Latin American Exchange Association=), making sure of a reliable, sufficiently up-to-date and free source for your strategic and operational decisions. Below, we explain step by step how to obtain this data independently, you will be able to access this information whenever you need it and you will stay one step ahead in the industrial sewing machine market.

Follow this guide and boost your strategy with accurate data!

Step 1: Log in to the ALADI portal with the following link: Market Access

Step 2: Click on "Trade by item of a country"

Step 3: Fill in the filter fields and remember that the Harmonic Code you must use to filter is "8452" or any of its Chapter and, once you have obtained the table, you can click on the three-stroke symbol in the upper right corner of the table where you will access the export menu

  Step 4: If you have used the download in Excel format, you will get a file with two pages where one contains the source information of the year and in the other a table where we can see the products, the countries of origin and their totals for the period (*)

I hope this guide empowers you to leverage import data effectively for a sharper, data-driven approach to your strategy in the industrial sewing machine market. By understanding import trends and market dynamics, you'll be well-positioned to make informed decisions, optimize resources, and identify new growth opportunities. Let this information be a tool for innovation and strategic planning, helping you thrive in an increasingly competitive landscape. Feel free to reach out if you have any questions or need further guidance—I'm here to help!

(*) We do not always find complete information for the current year, countries have reporting periods that sometimes delay one or two quarters. For those cases, when assembling historical series, I suggest annualizing the last period by dividing by the number of reported months and then dividing by 12.